Building from within

The Swiss Ramble is always a good read, but this profile of Ipswich Town contained an interesting nugget:

To that end, Evans initially provided his managers with enough funding to be competitive in the transfer market, but this did not achieve the desired objective, as the owner explained: “You would have hoped that money had resulted in better things, but look at Nottingham Forest – they lost £25 million last year and got nowhere. Look at Leicester, they spent 25 to 30 million for a couple of years running, I think, and didn’t manage to get promoted. So there are a lot of clubs out there that spent a lot more than Ipswich did and who ended up in exactly the same situation.”

This led to a change in Evans’ strategy, “I wanted to work with a manager who was going to try to and coach and make our players better, rather than give the manager the opportunity (to simply buy players).” The drive to more sensible cost management was also influenced by the introduction of the Financial Fair Play rules, which essentially force clubs to live within their means.

As a result Ipswich have spent virtually nothing on player purchases in the last three seasons, but paradoxically this approach has delivered better results on the pitch, thus defying the conventional wisdom that high spending equates to success. Whether the reliance on free transfers and bringing through young players will continue to work is debatable, but the recent improvement is there for all to see.

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